objective
Create a more intuitive and current brand system that reflects the same values the DPC was built on. Implement this new system into a variety of touch-points that reflects the latest and greatest capabilities of the DPC. Ensure that this system is created in a way that it can easily be adapted to evolve for years to come.
tools
Figma, Illustrator, After Effects, WordPress, Wave, Lighthouse
deliverables
Figma system, PDF brand book, Updated website
updating the brand system
The previous brand guide was created in InDesign, I worked to move the guide into Figma while updating the standards to be more dynamic and flexible while still outlining a clear set of standards. This brand guide or 'think book' is targeted to the incoming seniors as they transition into the Design Project Center (DPC). With that goal in mind I crafted a guide as more of an on boarding experience, one that outlines their goals and duties in their time in the DPC.
I took this guide one step further and created a Figma design system that could be their resource for anything created within the DPC system and touch points. This systems allows for ease when updating the website or forms used for client communication.
mapping a new experience
building a design library
prototyping a new website
developing a Wordpress live site
It was important while developing the website to craft something that is easily adaptable. So that as the DPC gains more clients and new students it can be easily adjusted and outlined very clearly so anyone could make changes and updates easily.
