objective
Create an intuitive, engaging interactive experience that addresses the social problem of Food Loss & Waste
tools
Figma, Illustrator, Photoshop, Slack
values
Environment, Savings, Value
deliverables
Digital experience
insights
Users want to do something to help but don’t want to do something complex that will will be of inconvenience to them
Everyone wants to do their part and help the environment
There is growing frustration with traditional grocery shopping
Everyone wants to do their part and help the environment
There is growing frustration with traditional grocery shopping
user flow mapping
on-boarding
primary flow
checkout
profile and messaging
